About Practically Green

Inspired by life...and LEED®

Susan Hunt Stevens' son was diagnosed with serious food and environmental allergies when he was one year old. She embarked on a serious green home life makeover, beginning with food, organic mattresses, personal care and cleaning products. It led to a green home renovation, a green mom blog, and finally a graduate program in sustainable design at the Boston Architectural College.

In her program, she learned about LEED, a rating system for green design and building. She began to wonder whether there wasn’t a way to create a similar system, but focused on real people and their daily lives. From there, the vision for Practically Green was born.

What makes Practically Green unique?

Our assessment tool focuses on the quantity and intensity of actions in four areas of green living, along with a few facts about their life, to segment people into one of ten green profiles

Our proprietary recommendation engine provides people with a customized, manageable list of things they may want to do next to help improve

Our proprietary points system translates complex science about impact into something real people can understand. 150 points = big impact. 5 points = small impact.

Our actions database pulls together expert and real-life data, all in one place, to help people make decisions to change. In addition to why it’s green and how to do it, what products and services are really green and do people like? This helps protect people from greenwashing and bad experiences, by directing them to companies with good green products and services.

Our integration with Facebook & Twitter makes the process a whole lot more interesting and research shows that when friends make recommendations, people are more likely to do things

We think by doing all this that we are going to make green living easier and more enjoyable for the millions of people who want to be greener as well as the companies who are trying to reach them.